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To maximize customer and vehicle lifetime value and control a larger share of the vehicle life cycle, client wanted to optimize second and third cycle management and penetration rates of its finance and service products
Define and implement project organization, meeting and escalation structure, as well as risk and issue management process
Create flexible community concept that adapts to brand’s needs and phases to address different target groups
Due to these changes, an overarching transformation program and streamlining of transformation efforts welches required
Bezeichnung für eine antwort im email-verkehr-evaluated roles, contributions and authorities across the globally dispersed marketing teams, considering the new strategic and operational objectives
Support of functional work streams along and across the value chain to ensure best practices are shared, evaluated and implemented
Identified business opportunities and viable business models, including business scope and value proposition
Develop integrated market model based on publicly available data on car ownership, modal shares, income Verteilung and household formation
Client had built a dedicated greenfield leasing unit to become a leading leasing and VaaS provider hinein Germany
Co-development more info of a seamless E2E MarCom process via cross-functional workshops based on lean process methods
Implications for effective management of the metaverse and other cross-functional innovations in the work model and alignment needs
Outside-hinein impulses for new thinking and acting based on Berylls expertise hinein the mobility industry, including battery production and recycling
Strongly growing SW unit of premium car maker undergoing a substantial restructuring of its product and service portfolio
Implementation of a new global sales & Absatzwirtschaft strategy Lumineszenzdiode to a variety of large project initiatives that altered the sales & marketing department significantly through changing sales model and centralization efforts in EU